E-Commerce Manager
Lead Joud Coffee’s e-commerce launch and growth from day one—own merchandising, product drops, conversion, and customer journey, and help build a premium online store that drives revenue and loyalty.
Build the online channel properly from day one
Joud Coffee is looking for an E-commerce Manager to lead the launch and growth of our e-commerce website as a serious commercial channel.
This role is for someone who understands that a strong online store is not just about keeping a website updated. It is about building a channel that sells well, feels premium, reflects the brand properly, and works seamlessly across product, marketing, operations, fulfilment, and customer experience.
You will own the day-to-day performance of the website, from product launches and merchandising to promotions, conversion, retention, reporting, and executional follow-through. You will help shape how Joud Coffee shows up online and how that experience translates into revenue, repeat purchase, and brand trust.
This is a hands-on ownership role for someone who combines commercial instinct, digital fluency, operational discipline, and strong attention to detail.
What you’ll own
Lead the day-to-day management of the e-commerce website as a live trading channel
Plan and execute online product launches, bundles, campaigns, gifting moments, and seasonal offers
Manage product listings, collections, pricing, descriptions, imagery, landing pages, and homepage updates
Maintain a premium, accurate, and commercially strong online presentation at all times
Improve key performance metrics including conversion, average order value, and repeat purchase
Coordinate CRM and lifecycle activity including key email flows and retention touchpoints
Work closely with operations, inventory, finance, customer support, and marketing to ensure smooth execution
Produce clear, actionable reporting and use performance data to drive decisions and improvements
Coordinate with external developers, agencies, and platform partners where needed
What we’re looking for
4–7 years of relevant experience in e-commerce, digital trading, or DTC brand management
Proven experience managing an e-commerce website for a consumer-facing brand
Strong understanding of digital merchandising, promotions, conversion, CRM, and customer journey optimization
Commercially minded, numerate, and confident using data to guide action
Highly organized, detail-oriented, and strong in execution
Able to move comfortably between strategy and day-to-day delivery
Strong cross-functional coordination skills and a clear sense of ownership
Experience in food and beverage, premium retail, lifestyle, gifting, or consumer brands is preferred
Preferred platform experience
Shopify or comparable e-commerce platforms
GA4 / Google Analytics
Klaviyo, Mailchimp, or similar CRM tools
Basic SEO and landing page best practices
Experience working with external web developers or digital agencies
Why this role matters
E-commerce is an important next growth channel for Joud Coffee. This role is an opportunity to build that channel properly from the ground up — with real ownership, real visibility, and real commercial impact.
You will not be stepping into a maintenance role. You will be helping shape how the business trades online, how the brand is experienced digitally, and how a premium homegrown brand translates into a stronger direct-to-consumer platform.
- Locations
- Abu Dhabi
About Joud Coffee
Joud Coffee (“Joud”) was founded in 2015 with the mission of introducing speciality coffee to Abu Dhabi.
After opening our first cafe in the Al Bateen, we have expanded to neighbourhoods across the city where each location offers a uniquely designed space for our community to gather and experience our delicious food, pastry, and coffee offerings.
We are proud to roast our beans in small batches at our roasting facility in Abu Dhabi, sourcing them through ethical and sustainable direct trade partnerships that connect us to coffee growers and traders around the globe.
Today, Joud has its presence in more than 11 locations and continues to grow within the region.