The role in one line

We’re hiring a creator who can turn real moments into short-form stories people actually watch — hooked in the first second, satisfied by the ending.

The vibe

We’re building an in-house content studio that captures craft, hospitality, people, and culture — then turns it into premium short-form that feels warm, modern, and real. If you naturally think in story beats, love directing real people (not actors), and can ship consistently without losing taste — this is your lane.

What you’ll own

1) Story-first short-form (not “random posting”)

• Build hooks and beat sheets (what happens in each 1–3 seconds).

• Write scripts (VO / on-screen lines / captions) that sound human.

• Create simple storyboards for hero pieces (clear direction, not fancy slides).

2) Shoot + edit end-to-end

• Plan shoots with shot lists and what-to-capture checklists.

• Film on the ground (phone + camera), minimal disruption, maximum realism.

• Edit with restraint: clean visuals, clean sound, modern pacing, tasteful text.

3) Repeatable formats that scale

• Create series formats and templates (so the content compounds).

• Turn one shoot into multiple deliverables (hero → micro → stories).

• Keep a clean asset library so your best work is reusable.

4) Direct real people, naturally

• Guide founders/staff/baristas on camera without making it cringe.

• Capture hospitality moments as they happen — authentic, not staged.

5) Professional discretion
You’ll be exposed to upcoming brand and campaign work. Confidentiality and good judgment are non-negotiable.

What you’ll create (examples)

• Craft rituals (coffee/bakery/food moments with real texture).

• Hospitality moments (warmth without forcing it).

• Product drops and seasonal stories (teaser → reveal → reaction).

• Community/people stories (the energy around the brand).

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Quality bar (we care about taste)

We value restraint. We’re not looking for cluttered edits, cheesy transitions, fake hype, over-processed color, or generic cafe content.

Requirements

Must-have

• 4–7+ years producing short-form for premium lifestyle / hospitality / F&B / retail.

• Portfolio that proves storytelling, not just pretty shots.

• Strong editing (Premiere / Final Cut / DaVinci; CapCut is fine if output is premium).

• Strong shooting fundamentals (composition, lighting, audio) on phone + camera.

• Can ship consistently: organized files, clear versions, reliable deadlines.

• Comfortable being on-site often (including activations when needed).

Big plus

• Arabic.

• Strong scriptwriting for VO + on-screen copy.

• Kinetic typography / light motion graphics (tasteful).

• Food filming sensibility.

• Experience directing founders/talent.

How to apply (filter for real storytellers)

Send:

• Portfolio links (IG/Instagram / TikTok / Drive)

• 3–5 best short-form pieces

• One example where you wrote the script or structured the story (beat sheet/storyboard)

• A short note: your process from idea → script → shoot → edit

Shortlisted candidates may complete a paid practical task (editing test and/or a short on-site capture session).